Pumped up with caffeine and enthusiasm, Pretty Little Thing’s Umar Kamani fired off a flurry of tweets advertising the brand’s Black Friday discounts. “Are you F***IN’ ready?” Kamani bellowed on Friday morning, mobilising his followers to snap up 11p bikinis and 45p puffer jackets in the 99%-off flash sales on the fast-fashion label’s website. It seemed to do the trick: Kamani, 32, later sent out a note of thanks, saying sales at Pretty Little Thing, part of his father Mahmud’s Boohoo empire, had “broken every record”.
With non-essential shops shut for the past month, online retailers are enjoying an unprecedented boom, but this year’s Black Friday was a bleak one for their downtrodden high street rivals.
After wobbling for years, Arcadia, Sir Philip Green’s Topshop
